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Search Engine Optimization (SEO)

We focus on getting websites ranked high in Google search.

search engine optimization imagenn 

The art and science of getting your website ranked higher for a Google search is called Search Engine Optimization or SEO for short. Frankly the effort it takes to get a website ranked very high in Google search is non-trivial – it can be as much work or more than the effort to build your website in the first place.

To understand this, you must first realize what Google (and other search engines) are trying to do. You type in one, two or maybe three words into a search bar e.g. dental cabinet manufacturers. Or perhaps you type in a slightly longer phrase (called a long-tail keyword in the SEO business) such as ‘custom dental cabinet manufacturers’. Google then ranks from 1 to n (where ‘n’ can literally be hundreds of thousands if not millions) all the websites that it thinks are relevant to the one, two, three or more words you have typed into the search bar. And generally speaking, Google usually gives you what you want. If you are like most people you will click on the first link that comes up (in the organic search results), or maybe the second. The odd time you click on the third or the fourth result but you seldom ever go off of page one of the search results. In fact, less than 3% of all searches result from search results that are NOT on page one!

The rewards of the effort to do proper SEO can also be tremendous – typically the number one ranked website gets about 48% of the search traffic while the number two ranked website gets 12%. Therefore, if your website moves up the ranking from number two to number one you can expect that the number of people who come and visit your website will increase by approximately FOUR TIMES! This is huge. And the increase is even more dramatic if you are moving up from a lower ranking than number two.

And as we alluded to earlier, if you are not on page 1 of search results you are getting next to NO traffic from organic search. Your website is basically a business card and if you aren’t ranking at least somewhere on page 1 you need to be doing something else to drive traffic to your site (paid ads, etc).

No one can guarantee you a first place ranking on Google so be leery if someone offers you that kind of guarantee. That said, we’ve had very good success in getting websites ranked well for Google search. Very good success indeed and can provide proof of that. We have many, many clients with multiple #1 rankings for the search terms that are important to them.

We do search engine optimization for a variety of clients including clients looking to rank for search terms locally and including clients who want to rank nationally either in Canada or the U.S or both. We have clients in Canada and the U.S. that rely on us to help them achieve high search engine rankings for the keywords that are important to them.

Return on Investment (ROI) of SEO

At its highest level, the return on investment for doing SEO is quite straight forward and is governed by this simple equation:

SEO ROI Formula

Where: 
$ means the money you make from your website (use ‘gross profit’ to determine the value of SEO to you)
T = the organic traffic of your website 
CR = the conversion rate of your website, meaning the percentage of people who buy your product or service after visiting your website.

The cost of SEO is worthwhile if you can increase the amount of profit you generate from your website more than the cost of the SEO services. What this looks like will be somewhat specific to your products and/or services and your current traffic profile. We do know that for some customers, SEO services are almost a no brainer! Real estate agents come to mind. The commission from just one extra customer will more than pay for SEO services for over one year. For other customers, more than one sale will be required to cover the cost of SEO e.g. wedding dress shops (and we do provide SEO services for a number of those). We can help you work out what that break-even cost would be and how much increase in traffic would be required to achieve it.

For help in determining if SEO is likely to beneficial to you, just get in touch with us and we’ll work with you to figure it out. If it’s worthwhile to you, fantastic. If it doesn’t make sense, then you will know that too and perhaps there are some other ways we can think of that will help you amplify your business.

Please note that we only provide SEO services to ONE vertical market in a given location. This is because we cannot compete with our own customers.

 

 

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If you need any of these marketing services, feel free to get in touch to see if we can help!

If you need a new website
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arrow circle right iconIf you want your website to rank higher in search (SEO)
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